Start Your Engines! Choate Breaks Ground on NASCAR Productions Facility

Choate Construction Company partners with NASCAR to bring the National Association’s production operations to Concord, North Carolina. To commemorate the project’s commencement, NASCAR hosted a groundbreaking ceremony on August 31st and a post-event celebration at Twenty-Six Acres Brewing Company.

“The Choate team is thrilled to partner with NASCAR on its new facility in Concord,” says Scott Harris, Vice President, Business Development. “The unique nature of this project and the rapidly evolving landscape of production and entertainment construction is an exciting journey to be a part of.”

Relocating from Charlotte to the land adjacent to the NASCAR R&D Center, NASCAR’s 58,000-SF, state-of-the-art Production Facility will provide space for its continued expansion. The design-build project will be made of tilt-up concrete and structural steel, with a complete buildout of the interior to house NASCAR’s television and radio production studios, as well as a broadcast equipment room, mechanical system, and chemical fire suppression systems.

“The scope and scale of the NASCAR Productions business has fundamentally changed in recent years, with NASCAR’s live event production operation more than doubling since 2018. Developing a state-of-the-art facility that can accommodate our continued expansion was paramount,” said Brian Herbst, SVP, Media and Productions.

For this design-build project, Choate teamed up with Redline Design Group, ACRO Development Services, PLLC, Barrett Woodyard and Associates Inc., and Bennett & Pless Inc. to guide NASCAR’s design and planning decisions, while taking into consideration current market costs and schedule to keep the project moving forward. Due to the level of complexity involved in constructing a broadcasting center, several consultants, such as acoustic engineers and technology providers were involved during the design phase to ensure all building systems meet the criteria required.

BIM (Building Information Modeling) was deployed on this project to aid in evaluating site analysis and ensure design and construction efficiency for the building structure and mechanical systems.