RBM of Alpharetta

Designed to support world-class car purchasing and ownership experiences, the expansion increases the building’s footprint while improving functionality, flow and brand presence. The addition enlarged the showroom, introduced new office space, and added a new five-bay, pre-sale, vehicle prep area. The project team also modernized the dealership’s exterior with a new façade.

RBM’s reputation for excellence is built on its passion for customer service. Accordingly, the entire dealership remained fully operational throughout construction. Choate minimized impact on customers, employees, and operations through a carefully sequenced, phased construction plan that emphasized and was made successful through open, frequent, and honest communication between stakeholders. 

The project team collaborated closely with RBM to fully understand the dealer’s logistical and customer service needs. A temporary service drive was built to provide uninterrupted customer access, an aggressive buyout system minimized risk of escalation, and early review of RFIs supported on-time delivery of materials. 

The project required careful coordination and a heightened safety plan as trades worked close to customers and employees. Exterior wall demolition, expansion frame tie-in, and interior renovations were all completed without interfering with normal dealership activities. The team delivered the project 40 days early by adopting an aggressive plan that compressed the original one-year timeline.

From purchase consideration to vehicle service, the completed renovation and expansion reinforce the Mercedes brand promise of a world-class driving experience. The thoughtful, thoroughly modern, advanced project design strengthens RBM of Alpharetta’s excellent reputation as one of the Southeast’s top dealerships.