Porsche Charlotte Northlake

Delivered under the Destination Porsche design and retail concept, the project brings Porsche’s evolving retail strategy to life through an immersive, flexible environment designed to elevate the customer experience, support luxury retail, and streamline dealership operations.

Key focus areas included:

• Flexible showroom zones for different models, services, and customer experiences
• Digital tools like touchscreens, virtual configuration, and interactive brand content
• Community/Event space that supports gatherings, launches, and brand experiences
• Greater visibility into service/workshop areas, reinforcing craftsmanship and transparency

The structure of the Northlake dealership combines sculptural façades and premium materials in a design that reflects motion, transparency, and sophistication. The exterior features sweeping curved aluminum composite panels that create a sleek, sculptural identity during the day and glow red at night for a dramatic street presence reflecting Porsche performance.

Inside, a dramatic two-story showroom capped by a linear skylight creates a bright, gallery-like setting. Clean white volumes, glass partitions, and suspended brand elements shape flexible customer zones. Private vehicle delivery areas, sales rooms, lounge seating, specialty display spaces, and integrated service and parts areas support a seamless ownership journey.