Atlanta, GA
Honda of Greensboro
Repeat client Hudson Automotive called upon Choate for the complete demolition of an existing 72,000-SF dealership and subsequent construction of a new two-story Honda facility. The project reimagined a legacy automotive site into a modern retail and service environment aligned with Honda’s latest image standards and built to support long-term growth in the Triad market.
- Location
- Greensboro, NC
- Square Footage
- 72,000
- Market Sector
- Automotive
- Attribute
- Repeat Client
Project Highlight
Modernized Brand Experience
Customer-facing areas were designed to reflect Honda’s contemporary retail identity through sleek new windows, upgraded lighting, fresh paint, new flooring, and branded finishes throughout the campus. Updated finance areas and lounge spaces create a brighter, more welcoming environment that enhances the ownership experience from purchase through delivery.
Construction Highlight
High-Capacity Service Operations
Operational performance was a major focus of the project. The new facility includes a 36-bay service shop and dedicated detail bays designed to improve throughput, workflow, and customer convenience. Expanded service capacity helps the dealership meet strong daily demand while supporting efficient long-term operations.
Project Highlight
Precision Through Replacement Construction
Replacing an existing dealership while delivering a new two-story facility required careful sequencing, utility coordination, and site logistics. Choate balanced demolition, new construction, and brand-compliant finishes to create a seamless transition from outdated facility to modern campus.
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